I came into PR Publications completely late and totally freaking out because I had no idea if I would be able to join the class or not. We were learning about the thinking process of making movies and categorizing them into different stages. Personally, I still don't get it but I did take note of a few things so that maybe I'll be able to understand later and not lose that knowledge. The Professor had us write down on sticky notes the methods of what the people in the video clip we watched about the creation of Inside-Out. Then he had us go put the sticky notes under each category: empathize, define, ideate, prototype, test. I think that he was trying to establish a thinking process of how to write a publication in the future to aid in it being successful. This method is used also in advertisement. However the difference between advertisement and publications is advertisement is paid for and not controlled. Publications is paid for but is controlled. I was supposed to post about what we learned on tuesday however I was not there on tuesday. I did, however, learn that school in fact did start on tuesday and that I should double and triple check when school starts next semester.
Here is a link to what we learned. I'm not sure if it's the exact link we watched but I read the post and it's essentially what we learned, I think.
http://www.hollywoodreporter.com/features/making-inside-emotions-didnt-make-848249
