This week in PR Pubs, we focused on the basic values and principles of design and typography. Our assignment was to find designs and fonts on campus and discuss how said values and principles were applied to them.
To start, I visited my girlfriend at an OU IT service center and found one of their training posters.
To start, I visited my girlfriend at an OU IT service center and found one of their training posters.
As you can see, there are more than the two to three font types we're advised to use in a single design; however, considering this particular page is meant to promote better memory of the listed steps, that flaw might be considered a strategy here.
Despite its lack of visual interest, it does boast legible fonts. Its most important point is in red and, if my seventh grade obsession with the font is any indicator, Papyrus.
Despite its lack of visual interest, it does boast legible fonts. Its most important point is in red and, if my seventh grade obsession with the font is any indicator, Papyrus.
This is another design from the same center. I actually like this one, because it's both cohesive as a piece and in consideration against other posters and messages across campus. Most of them, as seen here, tend to use sans serif fonts. The fact that this one also includes its specific logo within OU along with OU's crimson ties the whole piece together.
I also appreciate the simple design above the check-in station that clearly depicts an OU ID card. It's always a help to those who don't speak English as their first language or who have learning disabilities to include a widely understood visual aid that helps get the point across.
These pieces from a student-focused, client-oriented group on campus have provided what-not-to-do versus what-to-do examples, and I hope I'm able to create works more like the latter.
I also appreciate the simple design above the check-in station that clearly depicts an OU ID card. It's always a help to those who don't speak English as their first language or who have learning disabilities to include a widely understood visual aid that helps get the point across.
These pieces from a student-focused, client-oriented group on campus have provided what-not-to-do versus what-to-do examples, and I hope I'm able to create works more like the latter.
