Were you ever told when you were a kid, "Just wait until you get into the real world"? As I go through my second week of college I have mixed feelings about wether or not I am in the real world. My professors are actually really nice this semester and it seems like I might catch a break and make decent grades. On the other hand, I am starting my new business and it has stressed me out I am pretty shocked I don't have a full head of gray hairs.
As far as my major's class this semester, PR Publications, I can honestly say it was fairly interesting. Tuesday the Professor went about explaining how cool images are created. This image, for example, looks like it was created starting with a white background, and then they added some circles that are bleeding off the page. They use color contrast and different types of fonts and font sizes to guide the eye to what they are wanting you to look at. To be honest, I've seen hundreds of business cards and advertisements like this and never once thought there was a reason for the design or how the design was created.
Thursday we learning about what types of fonts they are and appropriateness to those fonts. You wouldn't want to put a circus font on the page of a funeral post. Come to think of it, I probably have used plenty of fonts that were totally inappropriate for the situation. This image is a fantastic example of appropriateness, The left side is super goofy looking and it looks like someone might have forged the certificate. The right side has the font of a more appropriate certificate.
Thursday we learning about what types of fonts they are and appropriateness to those fonts. You wouldn't want to put a circus font on the page of a funeral post. Come to think of it, I probably have used plenty of fonts that were totally inappropriate for the situation. This image is a fantastic example of appropriateness, The left side is super goofy looking and it looks like someone might have forged the certificate. The right side has the font of a more appropriate certificate.
Anyways, that's pretty much the highlight of my week! Have a great weekend!

