Photo from Altitude PR.
First, the media advisory. Like any written form of communication, I knew already that the media advisory would be focused on newsworthy information. After reading about how to form a media advisory, I particularly liked the precise format: one page total with the 5-W’s in bullet point form. Each media advisory document I made looked extremely organized, which I liked. I also enjoyed the challenge of getting the most important information in less than three sentences, as well as having to keep within a one page maximum. I always appreciate writing that has limits, because it’s good practice for social media, pitches, etc.
Next, the media pitch.
I have always heard that PR professionals must be able to “pitch” ideas. Pitching ideas is much more than just throwing out an idea; it takes being creative, and also requires conveying that creativity in a way that will make a reporter want to cover the news that you are suggesting. Pitches must be crafted for each individual reporter based on their beliefs, likings, etc., so it's interesting to think about different strategies to craft pitches for different people. Like the media advisory, I like that the media pitch is also one page and clean cut with the most newsworthy information.
I have always heard that PR professionals must be able to “pitch” ideas. Pitching ideas is much more than just throwing out an idea; it takes being creative, and also requires conveying that creativity in a way that will make a reporter want to cover the news that you are suggesting. Pitches must be crafted for each individual reporter based on their beliefs, likings, etc., so it's interesting to think about different strategies to craft pitches for different people. Like the media advisory, I like that the media pitch is also one page and clean cut with the most newsworthy information.
Writing with the attempt to interest another person to care about something is a task in itself. PR professionals should be able to intrigue reporters, but this can only be done if they have done their research. Because we live in a digital age where news can either be remembered or forgotten, I know that mastering these two forms of PR communication are essential in getting information out to others. I’d love to know tips that can make media advisory and pitches more memorable, so that in the future I can be assured my information will get noticed and covered.
