Free People is a well known store across the United States and is building an international following as well. They have a variety of bohemian type clothing, but they still appeal to many different style types and a wide array of customers. The age of women shopping there can range anywhere between 14-50. They have clothing for all types of people and I think that is what makes them a unique store, while still sticking to their main focus, the bohemian style. Go more in-depth with Free People by looking at my brand development persona attached. Thank you for reading and I hope you enjoy. fppersonadone
