Reflection

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This week we were asked to do a couple of different things! We started a new design project using photoshop (both exciting and intimidating, I know)! In order to create this design in photoshop we had to do a little bit of research. This research included identifying stakeholders for OU Recruitment Services. In order to […]

Stakeholder: OU Recruitment Services

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Stakeholder: Female (17-19 years old), accepted into OU, from a rural town, excellent student, parents are alumni Potential messages that would reach the stakeholder: students have a strong community bond it matters where you get your degree stories from students about how much they love the University of Oklahoma It’s not only about receiving a […]

just try, try again

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Wow! As I cross the finish line on my first design project, I can’t help but give my self a pat on the back. I don’t think another class has challenged me in the way that this one has. The assignments are designed to be broad and encourage creative freedom… which then makes it a […]

Reflection

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This week we were asked to create a letterhead that corresponded with our business card! Initially, I thought that this wouldn’t be too hard… I thought had gotten the hang of how to use InDesign. Well, as I sat down and started coming up with ideas for my letterhead, I knew that this project might […]

Reflection

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This week we were asked to create a draft of a business card! At first, this seemed like a very daunting task (especially after being on pinterest and seeing all of the amazing work that people can do!). However, once I got started with the process and rematched tutorials I actually had fun! Initially, I […]

Build a Communications Strategy

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Warning: sloppy and messy brainstorming coming your way! Visual language: concise curly writing? Straight might be boring use of imagery but emphasis on text. thick text message needs to be meaningful, get people to think. needs to tie back to the fraternity values Possible text: How can you do good? Delta Gamma Fraternity Seeing is believing […]

Research- Competitor Analysis

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                The Delta Gamma Fraternity differs from its competition because it has its own foundation that benefits its own philanthropy. The Delta Gamma Foundation benefits Delta Gamma’s own philanthropy: Service for Sight. This program is dedicated to aiding those with who are visually impaired. Because this is the fraternity’s philanthropy, every chapter […]

Research

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The Delta Gamma Fraternity was founded in 1873. Since its founding, the fraternity has established a mission to develop a network of support for its members. Because the Delta Gamma Fraternity is not the only fraternity in the country, there are some competitors. The main competitors of the Delta Gamma fraternity are other national fraternities and sororities. […]

How Brands Can Effectively Reach College Students

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Just over 6% of America’s population is enrolled in college, which equates to right around 20.4 million people (Davis). That’s a pretty large number of people to consider when brands are looking at who they would like to target. How can brands reach this segment of the population? Well, it only takes three [big] steps. 1. […]

Reflection

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This week our assignments included watching tutorials, dissecting the structure of a newspaper and then recreating a typesetting assignment. As we watched the tutorials, we were also asked to do activities or “challenges” as the lessons progressed. When I first began the challenges, I didn’t think that they were going to be too hard because […]