With a visualization of my business card in mind..
The visual language will aim to immediately capture the readers attention as well as quickly identify what the organization is/ does. Most of the visuals will be image driven because people will notice them first and they are often times easier to “read” than type. The type will need to be more descriptive and include things like names and important places/ numbers. The images need to stand out and represent the organization properly. There are several images that come to mind including soccer balls, fields, players, the Dallas skyline, team colors, flags, scarfs, ect. All of these images represent the organization in some way and would draw attention. I like the idea of something not so ordinary and attention getting. The card needs to send a message that says something along the lines of, this is what we are, we are professional and this is a place for you to have fun.