Posts By: Drew's Blog

Since I am choosing to do the mailer in InDesign my plan of attack was very similar, if not exactly the same,  as the other direct mailers we made for this class. The main difference was the amount of research gone into deciding who to send the mailer to. In this case it is fairly […]

Looking back through all of my blog posts turned out to be a little bit interesting. As far as the writing itself goes, I feel like I always write in the same style or the same way. My blog posts, at least in my opinion, all read the same and I’m not sure if that […]

Writing a blog has been something new for me because I had never written or worked on one before this class. To be honest, I’m still not sure how I feel about it but I can say that it wasn’t/ isn’t as bad as I thought it was going to be. I do believe that […]

As this week ends we are now finished with our fourth project. It was fun to get back into InDesign after having stepped away for the previous projects. For this project I decided to choose Ford for my company simply because of their size. With them being one of the top fortune 500 companies and […]

This week was not nearly as crazy as last week. We didn’t have four projects due but we did begin work on another large one. This week we looked into a large company (fortune 500) and began researching photos and stories. On top of that we moved back to InDesign and created a rough draft/ […]

This week we were asked to design four social media pieces for a company of our choice. I choose Jeep as my company because I drive a Jeep and have always loved everything about them. I responded to this assignment by following the example. I started with a Facebook Cover and from there designed three […]

This week we finished up our second major project. For this project we were asked to create our work in Photoshop instead of InDesign. Using Photoshop was a little bit challenging at first because it had been quite a long time since I last used it. Right when I was getting the hang of InDesign […]

This week was similar to last week in many ways. We identified a second stakeholder and read the next chapter in Designing for Emotion. On top of these two assignments we turned in a draft of our second mailer (see bottom of this post). Like I said before, this week was very similar to last […]

For the second stakeholder I have decided to target parents that graduated from The University of Oklahoma and  have children that have recently been accepted to The University of Oklahoma. It was mentioned that this second stakeholder have some sort of influence over the first stakeholder, so what better person to target than the parent […]

This week was similar to past weeks in the way that we were asked to work on an assignment and write a blog post or two. The difference was that this time the assignment was in Photoshop and for the first time we had a discussion over chapter one. We also had to make an […]