Since I am choosing to do the mailer in InDesign my plan of attack was very similar, if not exactly the same, as the other direct mailers we made for this class. The main difference was the amount of research gone into deciding who to send the mailer to. In this case it is fairly obvious who the mailers need to go to (Journalism students, or students interested in learning and taking PR Publications.) For this reason, I don’t think there needs to be any further research. Like I said earlier, the medium chosen was a direct mailer made in InDesign so the only tool necessary was that program. Originally I wanted to make a short animated film using GoAnimate but I could not get the confirmation email to come through and ultimately struggled to get the program to work. Kind of a bummer but it let me work in InDesign again. 
