Posts By: Wyatt Stanford

Photo from PexelsMidterms week has been absolutely insane. With so much going on, it was nice to have a creative escape and finish the direct mailer from last week. The direct mailer has been a challenging project through and through. Like I state…

Photo from PexelsMidterms week has been absolutely insane. With so much going on, it was nice to have a creative escape and finish the direct mailer from last week. The direct mailer has been a challenging project through and through. Like I state…

Photo from Pexels.This week in public relations writing, we learned about fact sheets and backgrounders. This comes after we looked at media pitches and media advisories last week. We are learning about all the different tools we will be expected …

Photo from Pexels.This week in public relations writing, we learned about fact sheets and backgrounders. This comes after we looked at media pitches and media advisories last week. We are learning about all the different tools we will be expected …

Photo from Pexels.This week in public relations publications, we picked up where we left off last week. We learned some good tricks on Photoshop and got some great insight into the process of designing direct mailers. We took that a step further with m…

Photo from Pexels.This week in public relations publications, we picked up where we left off last week. We learned some good tricks on Photoshop and got some great insight into the process of designing direct mailers. We took that a step further with m…

Photo from PexelsLast week in public relations publications, we finished our letterhead based on our business card. This wrapped up our section on InDesign. Now, we are transitioning into Photoshop.Tuesday’s class was about learning the basics from Lin…

Photo from PexelsLast week in public relations publications, we finished our letterhead based on our business card. This wrapped up our section on InDesign. Now, we are transitioning into Photoshop.Tuesday’s class was about learning the basics from Lin…

Air France Logo from Solar Decathlon

Wyatt Stanford: So, Wyatt. What did you do this week in public relations publications?

Syatt Wtanford: This week, we created a letterhead based on the similar design elements from the business card we designed last week.

Wyatt Stanford: Excellent. How do you think you did?

Syatt Wtanford: I think I did this assignment very well. I felt like I really had a good grasp on InDesign and the basics of appealing design. This was a quick assignment because of that. I was able to finish the main part of the design in the first class of this week. I did add my letter content on Wednesday, but that was just to see how the letterhead would look in use. I, being a perfectionist, had to write the letter in French.  Other than that, getting the letter itself designed was a very quick process. 

Wyatt Stanford: Great. What was the first step in your process?

Photo from MaxPixel

Syatt Wtanford: I began by looking at my business card and determining which elements I could carry over to keep with the brand identity and to ensure consistency. I decided to keep the tail fin design I incorporated on the back of my business card. I also kept the font I used on my business card, for the letterhead itself and the body copy. The logo with the the wing logo was a must have. 

Wyatt Stanford: What happened next?

Syatt Wtanford: I sketched a few concepts going off several letterhead layouts I found on the web. In class on Tuesday, we all critiqued each others work in a “speed date” way since it was Valentines Day. One side of the room critiqued the other and vice versa. 
I got some very helpful, constructive criticism. I ultimately chose a design with the main logo at the top along with contact information and the tail fin and slogan at the bottom of the page. 

Wyatt Stanford: Wonderful. What happened in the physical design process? 

Syatt Wtanford: I laid out my letterhead. put a place holder at the top where I wanted the

Air France Letterhead

logo and contact info to go. I then imported my tail fin design and slogan from my business card. After playing with the spacing at the top, I was content with the design.

Wyatt Stanford: How did incorporating the body copy go? 

Syatt Wtanford: It went really well. I wrote a letter from the CEO in French, of course, thanking a donor for their contribution in the company’s latest fictional campaign of helping people combat malaria and desertification in countries in Subsaharan Africa. After I completed the letter and shifted the text boxes accordingly, I was satisfied with the final product.

Wyatt Stanford: What was the final day of the assignment like?

Syatt Wtanford: Quick and efficient. I changed with my margins a little and fixed other issues. I got some feedback from my instructor and then proceeded to implement the suggested changes. I finally submitted the project.

Wyatt Stanford: Then what?

Syatt Wtanford: I am now having this written conversation with you. On my blog and in my head. We should probably stop before someone notices. 

Wyatt Stanford: Good point. It was nice talking with you. 

Syatt Wtanford: Likewise. A bientôt. 

Wyatt Stanford: A bientôt. 

Air France Logo from Solar Decathlon

Wyatt Stanford: So, Wyatt. What did you do this week in public relations publications?

Syatt Wtanford: This week, we created a letterhead based on the similar design elements from the business card we designed last week.

Wyatt Stanford: Excellent. How do you think you did?

Syatt Wtanford: I think I did this assignment very well. I felt like I really had a good grasp on InDesign and the basics of appealing design. This was a quick assignment because of that. I was able to finish the main part of the design in the first class of this week. I did add my letter content on Wednesday, but that was just to see how the letterhead would look in use. I, being a perfectionist, had to write the letter in French.  Other than that, getting the letter itself designed was a very quick process. 

Wyatt Stanford: Great. What was the first step in your process?

Photo from MaxPixel

Syatt Wtanford: I began by looking at my business card and determining which elements I could carry over to keep with the brand identity and to ensure consistency. I decided to keep the tail fin design I incorporated on the back of my business card. I also kept the font I used on my business card, for the letterhead itself and the body copy. The logo with the the wing logo was a must have. 

Wyatt Stanford: What happened next?

Syatt Wtanford: I sketched a few concepts going off several letterhead layouts I found on the web. In class on Tuesday, we all critiqued each others work in a “speed date” way since it was Valentines Day. One side of the room critiqued the other and vice versa. 
I got some very helpful, constructive criticism. I ultimately chose a design with the main logo at the top along with contact information and the tail fin and slogan at the bottom of the page. 

Wyatt Stanford: Wonderful. What happened in the physical design process? 

Syatt Wtanford: I laid out my letterhead. put a place holder at the top where I wanted the

Air France Letterhead

logo and contact info to go. I then imported my tail fin design and slogan from my business card. After playing with the spacing at the top, I was content with the design.

Wyatt Stanford: How did incorporating the body copy go? 

Syatt Wtanford: It went really well. I wrote a letter from the CEO in French, of course, thanking a donor for their contribution in the company’s latest fictional campaign of helping people combat malaria and desertification in countries in Subsaharan Africa. After I completed the letter and shifted the text boxes accordingly, I was satisfied with the final product.

Wyatt Stanford: What was the final day of the assignment like?

Syatt Wtanford: Quick and efficient. I changed with my margins a little and fixed other issues. I got some feedback from my instructor and then proceeded to implement the suggested changes. I finally submitted the project.

Wyatt Stanford: Then what?

Syatt Wtanford: I am now having this written conversation with you. On my blog and in my head. We should probably stop before someone notices. 

Wyatt Stanford: Good point. It was nice talking with you. 

Syatt Wtanford: Likewise. A bientôt. 

Wyatt Stanford: A bientôt.