 | FC Dallas is one of the 22 professional soccer franchises in the MLS. Its mission is to continue the Lamar Hunt legacy by being the most competitive professional soccer club in the MLS, provide an authentic soccer experience to fans, have the best youth development system in the Americas, and become the preeminent sports and entertainment facility in our region. Its competitors vary from day to day depending on the situation. Of course, in a very literal sense their competitor is whoever they are playing that day, whether that is one of the other teams in the League, or one of the teams they are competing against in the CONCACAF Champions League. Additionally, it can be argued that other main competitors are the other professional sports in the Dallas area. On a wider scale, they compete for media time from all professional sports in America, as well as European soccer teams in the EPL. Although FC Dallas' values and attitudes are not explicitly spelled out externally, it can be deduced from their mission statement that they value success and setting the standard for soccer in North America. They mirror this with an attitude of excellence. |
