As discussed in my previous post, I believe some of the main competitors of FC Dallas are the other Dallas-based professional sports teams. Maybe the biggest and most successful of these is Dallas Cowboys.
The main difference of FC Dallas and the Cowboys is sport. Beyond that, their target audience varies a little as well. FC Dallas is able to sell tickets for a lower price than the Cowboys, allowing them to market to a larger audience. Their brand reflects this, focusing on being more youthful, fun and family-orientated.
The Cowboys' attitude is more prestigious in a way that screams "We've been around for a while, we are big time, and you are our fan."
FC Dallas should continue to build off this brand separation by continuing to establish themselves as a more youthful brand, with a focus on being for the entire community.
The main difference of FC Dallas and the Cowboys is sport. Beyond that, their target audience varies a little as well. FC Dallas is able to sell tickets for a lower price than the Cowboys, allowing them to market to a larger audience. Their brand reflects this, focusing on being more youthful, fun and family-orientated.
The Cowboys' attitude is more prestigious in a way that screams "We've been around for a while, we are big time, and you are our fan."
FC Dallas should continue to build off this brand separation by continuing to establish themselves as a more youthful brand, with a focus on being for the entire community.
