| I spent the better part of this week playing with one concept I had for letterhead. I just kept tweaking it and changing it until I had something I thought I liked. After last weeks feedback on my business card, I selected Futura as FC Dallas' secondary font. You will see this used in the body and the contact info in the letterhead. On Thursday - the due date - I made up my mind. I hated it. So I went back to the drawing board - literally. I grabbed some pens and scratch paper and started sketching out every idea I could think of. Just like with the business card for FC Dallas, I knew I wanted the letterhead to be clean, incorporate strongly the red and navy, and have some sort of sash or sharp line. I want to keep the sash/lines in all the designs for FC Dallas because in soccer crests it often is used to symbolize the lines on the field as well as the movement that takes on the field during the match. I decided a lot of my sketches were either too newsletter-y or too church bulletin-y. I narrowed it down to my top two and set to work on InDesign. Luckily it wasn't difficult to take my previous iterations and retool them to create my knew designs. If we are being honest, I'm not really crazy about either of these two new designs - but I do like them better than my original. I think the third attempt is too heavy, and the second attempt looks too much like the French flag. Since I have the flu, and this is due in a couple hours, Imma go ahead and sign off and take the "L" this week. After some feedback, rest and vitamin C, I look forward to hitting the grindstone next week with fresh eyes. |  attempt no. 1  attempt no. 2  attempt no. 3 |
