In PR Publications, we are learning about stakeholders, and how to define them. For our project during this section, we are going to be writing as the OU Recruitment Services. To start off our work, we need to define a stakeholder. The obvious choice is a prospective student. I want to focus on prospective concurrent students, specifically high school sophomores, juniors and seniors, who live within 30 minutes of Norman. I have a special tie to these students, because I was one. I want to show these students that it is possible to come to OU, and get ahead on their degree. I want them to see the benefit of coming to OU while being a concurrent student. They can get ahead on their college career, and take classes for their major. There are not many messages aimed at this group, but I am excited to start work on this direct mailer project.
