My first stakeholder played a huge role in the development of my second stakeholder, because my second stakeholder is the parent of the first stakeholder. I believed it was important to incorporate a parent as my second stakeholder, because parents often play a huge role in the education of their children and their decision making. Especially if the student is looking to move out of state for college.
My design drastically changed from the first draft, as my second stakeholder needed to hear a different message than my first stakeholder. While the first design focused on the adventure and opportunities that await the first stakeholder in their new home, my second design needed to offer up the cold hard facts. I focused my design on the concept that the second stakeholder was a very supportive parent that also invested heavily in their child’s education. They needed more than just cute pictures of students to convince them. That is why I chose to present them with the numbers that would speak highly of the institution.
I found that Photoshop was easier to navigate than InDesign and it is more user friendly. Because it is center more around image, it was easier to manipulate and work with images.
Second
First
