My company is Outback Steakhouse and one of its biggest competitors is SaltGrass Steakhouse. Although Saltgrass has more creative options such as intricate toppings for their protein; Outback’s flavors are bold and flavorful, not needing all of those other ingredients. Outback also differs from SaltGrass in that they are based out of Australia, and have incorporated Australian accents into their menu, items and stores to have a different environmental feel and experience. Outback is very loyal to their employee’s and customers. They believe that if you take care of your people, you will be taken care of. This image is something that Outback should run with to differentiate their image from SaltGrass. Outback also has a philosophy of “No rules. Just right.” This means that there are no rules for what they can do for their customers and they will do what it takes to exceed their guests expectations to make Outback their favorite place to eat, drink nd be with friends.
