The overall mission of Under Armour is “to make all athletes better through passion, design and the relentless pursuit of innovation,” according to the Under Armour website. Under Armour sells everything from athletic clothing, to shoes, equipment, and more for women, men, and children. Some of the main competitors for Under Amour are Nike, Adidas, and Colombia Sportswear Company. Some of the company’s core values include innovation, inspiration, reliability and integrity. They stay true to their beliefs and values in all aspects of their company whether it’s manufacturing, in store with costumers, their employees and in the corporate side of the business as well.
Here are links to the websites where I found my information and for more information:
http://www.uabiz.com/company/corpResponsibility.cfm
https://www.underarmour.com/en-us
