I have come up with two possible stakeholders to send direct mailers to.
Direct Mailer 1 Stakeholder: Prospective high school student
- 17-19 years of age, ACT/SAT accepted scores
- For possible messages: point out the many aspects of OU- nice housing, scholarship, financial aid, sports, clubs/organizations, Greek life, etc.
- The main message/ call to action: “Come to OU, there is something for everyone”
Direct Mailer 2 Stakeholder: Recent college graduate of OU
- 21-25 years of age, completed Bachelors degree from OU
- For possible messages: encourage recent OU grads to continue at OU by going to grad school
- Emphasize benefits and resources
- The main message/ call to action: “Apply to grad school here at OU”
Here are some possible pictures I have found that I would like to use. They are mainly for the first stakeholder idea.
