Define #2 Stakeholder: Recent college graduate of OU
- 21-25 years of age, completed Bachelors degree from OU
- Encourage recent OU grads to continue at OU by going to grad school
- Emphasize benefits and resources
- “Apply to grad school here at OU”
All the messages aimed toward this audience will encourage those who are currently OU students & graduating to apply for grad school
Here are some images I might consider using in this next direct mailer:
And the links to maybe include or find more research on:
http://www.ou.edu/gradweb.html
http://www.ou.edu/admissions/apply/graduate.html