I chose to compare Under Armour to its top competitor, which is Nike. After doing something research between the two I found out that the business model that both company operates from are very similar. They both design and sell sports clothing and equipment and they both use pro athletes to help promote their sales and advertisements. One thing I did find that isn’t good for Under Armour is that their international sales are way lower than those of Nike. However, they are currently expanding into other countries outside of the US.
I also learned that within the past few years they are soaring in their finances compared to say 10 years ago. Compared to Nike, their numbers are growing and percentages are much higher.
Under Armour’s and N
ike’s advertisements are very similar. Both company’s advertisements include famous professional athletes and people in workout gear either stretching, running, and doing something athletic. However I think Under Armour is already starting to distinguish themselves by including people who aren’t so famous or newly famous. I think Under Armour’s message should differ to show that anyone can wear there clothing and when they do they are just as worth it as say Michael Jordan. Also by using women in their advertisements, they can show women are powerful as well and not famous women athletes like actresses or models or normal women.
Here is a link to my Pinterest board on my Competitor Analysis: https://www.pinterest.com/emilyehuber1/jmc-3433-competitor-analysis/
