Both of these ads utilize good color to grab your attention. The Geico ad uses its typical blue color and the gecko, so that you know exactly what you’re looking at, before reading. Same goes for the Little Caesars ad with the orange hues and the caesar character. Both of these also feature elements of the f3 principle of form, feeling, and function. The form on both of these is very simple, and it gets the point across. Both of these also have good balance, as there aren’t too many colors or confusing aspects. Typography is also used in these ads, with the different fonts used to express the message. Another thing utilized in these ads is proportion. The message they clearly want to relay is bigger and bolder that other elements of the ad.
