Social Media is something that just about everyone is on today, even Grandma; and brands are definitely taking advantage of that. However, the ones that are most familiar with social media are millennial’s.
Millennial’s, as myself, live, eat, sleep and breathe social media. We are always on our phones. We just kind of “know” all of the social media trends and how to use them the right way. Now, I can’t speak for all millennial’s for every point I make in the video and in this post. However, for the most part I cover a general description of how brands should use social media.
As the social media world continues to advance, brands are constantly having to find new ways to reach millennial’s in a way that will work. I think that the biggest thing is just to find a personal connection. If you can connect with your audience, or find something that your audience can relate to, you will at the very least get their attention. On the other hand, there are definitely ways for brands to misuse social media. One of those things are interruptive ads! They’re everywhere. Every app, game, website, etc. has them and they are all annoying. I don’t think we will ever get rid of them but I wish brands knew that they don’t work! They annoy people and make them not want to purchase from them (or at least me and most millennial’s I know). However, I always interact with giveaways to win things. I think that is another really good way for brands to promote. People always love free stuff and that gets more attention for your page/brand/product.
Obviously social media is made for more than just for promoting brands. Some things that I love to see on social media are pictures and updates from my family and friends, obviously. However, I also like to see inspiration for clothing trends and makeup styles, and also to keep up with sales from my favorite stores. Some things that I scroll past are disgusting pictures!!! Ugh. I absolutely hate when people put pictures of nasty, diseased body parts and stuff like that on social media. I just don’t understand why people do that. I saw a picture of cancerous gums and it has seriously to this day scarred me for life.
That is all I have for today. Thanks for reading/watching!
