This week was essentially a continuation of the work that we were tasked with during week 7. On behalf of the University of Oklahoma’s Office of Admissions & Recruitment we needed to define a stakeholder to target with a direct mailer. In week’s previous we were given the same task, that made this week somewhat trickier – define a stakeholder that couples well with our first.
In last week’s assignment I wanted to target prospective students with an immediate family member who had attended or is attending OU. The second stakeholder that I chose to target was the parents/guardians who are alumni with children who are prospective students to OU. I wanted to reenforce the original message of sharing a legacy and bond surpassing just DNA.
In regards to the design, I was lucky enough to have been able to find photos of two of my friends and their family members to use as the bases, with their permission of course. I wanted to utilize first hand quotes that explained the message on the back, but a very general call to action on the front that is rather self-explanatory. I utilized the same front photo for each of the direct mailers to create a sense of consistency as if the mailers were apart of some sort of larger marketing campaign.
In all I was very pleased by my performance during this section, I believe I was able to produce a sound final product. Looking back, I believe my background knowledge of the client allowed for me to feel a certain level of investment towards the project which in turn allowed for me to produce something I was rather proud of.
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