This week in PR Publications we were tasked with editing our direct mailers for publishing. The assignment was very focused on design as we were simply adding final touches to concepts that we had created in weeks’ past.
To recap:
For my two stakeholders I chose:
- Prospective students with a family member who is attending or has graduated from the University of Oklahoma.
- Parents who are alumni of the University of Oklahoma with children who are prospective students.
I was very pleased with the concepts that I used for these stakeholders and those aspects of the assignment didn’t change in editing.
Moving forward, after evaluation from Professor Croom, as well as self-reflection, made changes to the design. Mainly I shifted text boxes and added gradient layers in order to darken the photo to better bring out the text. I’m somewhat concerned that the added layer may have missed the mark somewhat, however, I am very pleased with the final product. After the updates to the design I was pleased to notice that the original creative vision had actually improved. Please note final versions attached below:
Click to view slideshow.Post Assignment Reflection:
I am somewhat disappointed in my overall ability to use photoshop, I must say it is my least favorite of my Adobe toolkit. Though I was able to get a handle on the basics, I am a little nervous moving forward into more detailed assignments on this program. However, I am not too concerned as I believe I will eventually get the hang of it. Design wise I think my abilities are moving closer to matching my “eye for design,” nowhere near adequate, but closer.
