CMNH differs from its competitor, St. Jude, because there is a Children’s Miracle Network Hospital in every state. While the funds raised for St. Jude benefit their research hospital, fundraising from CMNH benefits member hospitals all over the country.
CMNH’s image and message should differ from its competitor by advertising the fact that CMN hospitals are more accessible and strive to provide care for children close to their homes. While children must travel to St. Jude Children’s Research Hospital, children can be treated in their home state by a CMN member hospital. I believe this is the main advantage that CMNH has that they should use to differentiate themselves.
https://www.pinterest.com/JSmicklas/jmc-3433-competitor-analysis/
