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17 years old/ACT scores acceptable for admission and looking for a university that has more to offer than just academics

My stakeholder is a high school junior who has been identified as a leader in their high school. They hold various positions at their schools, complete community service and are academically inclined. These students are from Oklahoma and are familiar with what life at OU may look like. To target this group, individualized communication is important, especially letting these students know what leadership opportunities could await them if they are accepted and choose to attend OU. By telling these students about community service opportunities and leadership/personal development organizations, students can receive direct mailers that stand out from other college campuses. This will lead them to apply to the University of Oklahoma for academic, community service and leadership opportunities.