For one of this week’s assignments we were tasked with identifying stakeholders in order to send out the most effective direct mailers. Our client is the Office of Admissions & Recruitment here at OU.
From the lesson, we gained knowledge as to how to best identify stakeholders for endeavors, the more specific the better. For the purpose of the direct mailer, my first identified stakeholder is as follows:
- Students aged 17-18 who meet admissions requirements and have who have one or more immediate family member attending or who has graduated from OU.
The reason I have chosen this particular stakeholder is firstly based off of the fact that when I was reading the examples an idea came to mind about using the tagline “Share more than just your DNA.” I feel like this sort of direct mailer campaign can be used to target students who have some familiarity with OU based on their family members’ attendance but who have not yet verified a strong interest in attending. This direct mailer will be used for the purpose of convincing prospective students who may be on the fence about attending OU that they can share a legacy with their family member and build that relationship as well.
My only hesitation for this particular take on the direct mailer is perhaps further turning away those prospective students who are conflicted about attending OU specially because they don’t want to share their educational background with a family member. However, I believe that that particular body of prospective students will be a somewhat negligible number.
