For Under Armour, I believe the company would be better set if there were a powerful amount of pictures driving the campaign. After all the company sells clothes, equipment, shoes and more so people want to see what they could potentially be buying. They don’t want a lot of text when they could see what they like in a single picture. Pictures need to show men, women, and children wearing Under Armour.
Along side the picture there could be a few bold words with the slogan, or phrases to go along with what the message is or who its being tailored to. A lot of ads right now have a simple 3-5 words or sometimes, just one or none at all.
The pictures and text need to show fierceness, confidence, athleticism, and strength. People want to wear these clothes and feel good. They want to wear the same running shoes as a pro athlete.
