The first stakeholder I’d like to target for OU Recruiting Services is transfer students, particularly those from smaller schools in…
Posts By: Samantha Bechtold
Reflection: Unit 2.3
This week was the week to finish up both the business card and letterhead, and it’s been a blast.
Reflection: Unit 2.2
This week we were asked to critique our peers’ business cards as well as begin our letterhand that coordinates with our business card.
Reflection: Unit 1.3
This week we were asked to start strategizing visuals for our chosen company, and mine was Thinx.
Thinx: Let’s talk
Thinx already does a fantastic job with their visuals and communications, so it will be challenging for me to match (or exceed).
Thinx: standup to competitors
Thinx’s primary competitors are tampon and pad brands that also employ a sleek and attractive style, much like Lola.
Thinx: breaking the period taboo
Thinx is a company that makes and sells reusable underwear that can be worn during menstruation as a substitute or supplement to…
Reflection: Unit 1.3
Unit 1.3 was a good start to a semester full of design. I brushed up on some InDesign and typography skills, I analyzed advertisements and…
Design eye
For this assignment, I chose three advertisements for events that were displayed across campus and at my apartment complex (but bare with…
My type of typography
For the typography assignment, I decided to play “Shoot the Serif” (what a fantastic pun), “Kern Type” and “Type War.”







