Posts By: Emily Cavallo

PR Publications has been a journey. Not only have I learned design, but I’ve practiced dedication to an art form otherwise unfamiliar to me, showed perseverance throughout assignments I didn’t know how to complete when beginning them, and became a better student and worker. My Summary of Learning project represents everything I did this semester… Continue reading Summary of Learning Final Project

After this class ends, I plan on continuing this domain and editing it into a portfolio for all of my work. I would like to update it with writing samples and my publication work. I will include the URL on my resume and will connect it to my LinkedIn with the hope that having work… Continue reading Website Reflection

For my summary of learning I will be creating a video that will walk the viewers through my work this semester. In order to do this project, I will need to use iMovie or another video tool in order to put my projects in in an interesting way. I will begin by collecting all of […]

This semester I learned a lot about designing and how those practices will help me become a better public relations practitioner. But more than that, I learned a lot about myself and who I am as a student and who I will be once I enter the professional world. I proved to myself that I […]

This week we continued working on our Newsletters. I chose to work with Nike thinking it would be easy, I mean how could working with one of the largest athletic brands be hard? I was wrong. I found creating a layout that fit all content was much more difficult than expected. And once I had […]

This week we were asked to pick a Fortune 500 company and create a dummy layout of a newsletter for the company. I had no problem choosing an organization I wanted to design for, Nike,  but I didn’t expect having such a hard time designing a layout. I struggled with making it both interesting and […]

This week we were asked to pick an organization and use Canva, an online design platform, to create 4 social media elements for the company of our choice. I wanted to choose something this week different from the others, so I took on designing for the jewelry company Kendra Scott. Now Canva, thankfully, was not a […]

Over the past few weeks, I was submerged head-first into Photoshop and had to design two direct mailers for different stakeholders. I decided to design for high school seniors eligible for OU’s honors college and their parents. I thought it was important to focus on parents as well considering the influence they can have on […]

My first stakeholder is high school seniors eligible for the OU honors program. I am targeting this group to try to get them to apply to OU. This relates to my second stakeholder: the parents of the first stakeholder. I decided to target the parents because I know how influential a parent’s opinion can be […]

For my second stakeholder, I decided to target the parents of the high school seniors I designed for last week. This group needs to be assured that their child would be receiving an elite education and would have a positive environment where they could learn and grow. The parents need to know that choosing OU […]