We were asked to tinker with our new business card designs. I responded well to what I was asked to do, because designing a business card is an exciting thing to do. I reacted well to designing a business card, because I feel that it will be beneficial to me to know how to do … Continue reading “Business Card Draft”
Monthly Archives: February 2017
A Very Brief Look at My Communications Strategy
Key Message:
More than just a brand
Trust
Community
Art and Visual Elements:
Logo
The color blue. I feel like shades of blue represent calm and steady.
Typeface: serif font, sleek.which display strength but not in an intimidating way
Lines and borde…
Smartpak Competitor Analysis
Smartpak is unique in that they corner the market when it comes to their packaging services. In my personal experience, I have not found another brand like them. Of course, there a many other brands that administer horse supplements and other products, such as Valley Vet Supply and Stateline Tack, but none supply quite like […]
Reflection for the Week!
This week I was asked to identify an organization and their logo, preferably somewhere that I’d be interested in working for after I graduate. I’m actually going to law school, but I plan to work for the NFL, so that was my choice! The logo was super easy to locate and there are tons of …
Research
Ladies and gentlemen, welcome to awards season. For you this time of year could just mean adding La La Land to the list of movies you may watch eventually but for those of us who thrive in this time, it means so much more. It means that Viola Davis is going to win her first Oscar, … Continue reading Research →
Competitor Analysis for Under Armour
I chose to compare Under Armour to its top competitor, which is Nike. After doing something research between the two I found out that the business model that both company operates from are very similar. They both design and sell sports clothing and equipment and they both use pro athletes to help promote their sales … Continue reading Competitor Analysis for Under Armour
Communications Strategy
I plan to use Nike’s slogan “Just Do It,” because it is something that everyone recognizes. Besides the slogan, I think the rest of the card will be image driven. The type and image need to show the strong prowess of Nike as a performance brand. The message it should send is that Nike is … Continue reading “Communications Strategy”
Research
Nike differs from it’s competitors by virtue of more aggressive advertising and product placement. Nike uses prominent athletes to promote its brand and has lucrative uniform and gear sponsorships with the National Football League, many colleges and universities such as OU, and starting next year the National Basketball Association. Nike also differs from its competitors, … Continue reading “Research”
Research
Nike’s main mission is to create products that are innovative and that inspire every athlete. Nike is the leader in producing athletic products such as shoes, clothing, equipment, etc. Nike’s main competitors are Adidas, Reebok, and Under Armour. Nike’s most dominant attitude is aggressive marketing. They want a lot of people to see what products … Continue reading “Research”
Business Card Reflection
1. In this unit we were asked to look through Pinterest and create boards as we began working on a business card. 2. I searched through Pinterest looking for new ideas that were fun yet professional. I also looked through some of my previous Pinterest boards to see themes and inspiration. I drew on all …
