February | 2017 | PR Publications: Spring 2017

FC Dallas Competitor Analysis

Posted 11:10 pm by Weebly Student Blog & filed under JMC 3343-995.

As discussed in my previous post, I believe some of the main competitors of FC Dallas are the other Dallas-based professional sports teams. Maybe the biggest and most successful of these is Dallas Cowboys.

The main difference of FC Dallas and the Cowboys is sport. Beyond that, their target audience varies a little as well. FC Dallas is able to sell tickets for a lower price than the Cowboys, allowing them to market to a larger audience. Their brand reflects this, focusing on being more youthful, fun and family-orientated.

The Cowboys’ attitude is more prestigious in a way that screams “We’ve been around for a while, we are big time, and you are our fan.”

FC Dallas should continue to build off this brand separation by continuing to establish themselves as a more youthful brand, with a focus on being for the entire community.

SmartPak: Healthy Horses, Happy Rider

Posted 9:25 pm by http://meredithgrace.oucreate.com & filed under Research.

In the Equestrian world, the number one goal of any rider or owner is the health of their horse. A horse’s health relies on many things, from proper exercise techniques to barn safety, but possibly one of the most important elements is nutrition. Typically, horses eat hay, but it is common practice to administer nutritional […]

Research- Competitor Analysis

Posted 9:18 pm by Jordan Smicklas & filed under Uncategorized.

CMNH differs from its competitor, St. Jude, because there is a Children’s Miracle Network Hospital in every state. While the funds raised for St. Jude benefit their research hospital, fundraising from CMNH benefits member hospitals all over the country. CMNH’s image and message should differ from its competitor by advertising the fact that CMN hospitals …

Getting better..possibly..

Posted 7:22 pm by shyannhester & filed under Reflection.

For this assignment, we were asked to make a letterhead that is on brand with the business card that we made. I was happy with how this turned out because letterheads don’t have to be very intricate with the designing. However, it isn’t perfect and could probably have used some more creativity to it. I… Continue reading Getting better..possibly..

Under Armour Communications Strategy

Posted 6:55 pm by emilyehuber & filed under Uncategorized.

For Under Armour, I believe the company would be better set if there were a powerful amount of pictures driving the campaign. After all the company sells clothes, equipment, shoes and more so people want to see what they could potentially be buying. They don’t want a lot of text when they could see what … Continue reading Under Armour Communications Strategy

Outback Steakhouse Research

Posted 6:37 pm by shyannhester & filed under Research.

According to their website, Outback Steakhouse was originally established in 1988 by four friends who had a dream of opening and owning their own restaurant. They envisioned a casual atmosphere, with quality food and top of the line service. To stand out, the chose to have an Australian themed restaurant and those accents still shine… Continue reading Outback Steakhouse Research

The struggle bus first design..

Posted 6:20 pm by shyannhester & filed under Reflection.

So here it is. The front and back of my business card. It’s kind of hard to see which is which since it’s on a white card but I’m obviously terrible with design and couldn’t figure out how to put like a black border outline or something. This assignment, we were asked to make… Continue reading The struggle bus first design..

Analyzing the analyst – SAP

Posted 5:46 pm by Sophie Schwechheimer & filed under Uncategorized.

SAP could be described as the quiet, less flashy little brother of the big software giants. Although currently ranked No. 4 among business software companies, few people have heard of the brand (unless you’re a computer geek ofc) and that despite the fact that most of us have used their products before. Almost xx% of […]

FC Dallas Analysis

Posted 5:11 pm by Weebly Student Blog & filed under JMC 3343-995.

FC Dallas is one of the 22 professional soccer franchises in the MLS. Its mission is to continue the Lamar Hunt legacy by being the most competitive professional soccer club in the MLS, provide an authentic soccer experience to fans, have the best youth development system in the Americas, and become the preeminent sports and entertainment facility in our region.

Its competitors vary from day to day depending on the situation. Of course, in a very literal sense their competitor is whoever they are playing that day, whether that is one of the other teams in the League, or one of the teams they are competing against in the CONCACAF Champions League. Additionally, it can be argued that other main competitors are the other professional sports in the Dallas area. On a wider scale, they compete for media time from all professional sports in America, as well as European soccer teams in the EPL.

Although FC Dallas’ values and attitudes are not explicitly spelled out externally, it can be deduced from their mission statement that they value success and setting the standard for soccer in North America. They mirror this with an attitude of excellence.

Communication Strategy

Posted 12:59 am by Mariah march & filed under Uncategorized.

Images need detail (close up sweat, veins, muscles, beat up padding etc.)
Need to be vivid but not too all over the place.
Need to be image driven
Connotations ( tough, passionate, dedication, caring, integrity)
Images mean business, mean dedication an…

Monthly Archives: February 2017