This week I was asked to analyze a specific stakeholder and create a message to share with them via a direct mailing piece. I was to use photoshop and incorporate the various elements shared with me via dropbox. At first, I was a little scatter brained. I knew the demographic that I wanted to reach, […]
Posts By: http://meredithgrace.oucreate.com
First Stakeholder
Description: Out of state (Oklahoma) students, high school juniors and seniors, w/accepted SAT/ACT scores who have shown interest in OU or have already been accepted and are making a decision As someone who came to OU from a far away state (Arizona) I think it is really important to target out of state students […]
2.3 Reflection Post: What a Journey it Was
This first big project brought a lot of frustration and self doubt. But don’t worry, it ended well! I was asked to research an organization I could potentially see myself working with in the future. I was suppose to learn as much as could about them so that I could eventually design a business card […]
2.2 Reflection
This week, I was asked to review my fellow classmates business card designs, as well as receive feedback about my own design. In addition to this I was also tasked with designing a letterhead to go along with my business card. I responded well to everything that we had to do. I really welcomed any […]
Business Card
This week, I was asked to research my chosen company and ultimately, with the information I acquired, begin a draft of a business card in InDesign. I responded by doing research and using my experience with the company to guide me. I also used the Pinterest assignment to look at different colors and fonts. I […]
A Very Brief Look at My Communications Strategy
Key Message:
More than just a brand
Trust
Community
Art and Visual Elements:
Logo
The color blue. I feel like shades of blue represent calm and steady.
Typeface: serif font, sleek.which display strength but not in an intimidating way
Lines and borde…
Smartpak Competitor Analysis
Smartpak is unique in that they corner the market when it comes to their packaging services. In my personal experience, I have not found another brand like them. Of course, there a many other brands that administer horse supplements and other products, such as Valley Vet Supply and Stateline Tack, but none supply quite like […]
SmartPak: Healthy Horses, Happy Rider
In the Equestrian world, the number one goal of any rider or owner is the health of their horse. A horse’s health relies on many things, from proper exercise techniques to barn safety, but possibly one of the most important elements is nutrition. Typically, horses eat hay, but it is common practice to administer nutritional […]
Unit 1.3 Reflection
This week I was asked to delve into the Adobe program InDesign. I was able to do this through videos as well as interactive assignments that involved learning the layout style of a newspaper and then implementing what I learned by filling in the template of a newsletter. I responded by watching videos and doing […]
Let the Games Begin
I had NO idea that there were actually games that were focused on typography. I have to admit that they were actually pretty fun and I can see how after playing them for awhile one could learn a lot! Shoot the Serif I liked how fast paced this game was. There was not much […]
