This week was rough for me. We were asked to create a direct mail letter for OU career services directed towards prospective students. Th student could range from a high school senior, to a student interested in the MBA program, or females interested in recruitment. It was all our choice. I chose to stick with… Continue reading Reflection: Direct Mail
Posts By: PR Publications Blog 2016
First Direct Mail Stakeholder
For my first stakeholder I have chosen to stick with the prospective high school junior or senior, either about o graduate high school or starting to look into potential universities. My main goal is to attract these students into attending the University of Oklahoma and to apply before the deadline. After much thought, I have… Continue reading First Direct Mail Stakeholder
Business Card Final Design
I can not believe I have completed my first big project using In Design for my first time. Time really flew by! When we were first assigned this project to create a business card for an organization we were interested in, I was not thrilled. I thought it would take up so much of my… Continue reading Business Card Final Design
Letterhead Reflection
This week we were asked to create a letterhead that reflected the design concept we used in our business card. I was so proud of how my business card draft came out that, I was excited to contribute some of the work I put into that assignment into this new letterhead. At first, I thought the… Continue reading Letterhead Reflection
Business Card Draft
This week we were asked to choose an organization to create a business card for. This organization could be any we were interested in or one we wanted to be a part of after graduation. I instantly thought of Craft by Kraft, a jewelry shop created by one of my close friends, Maxine Kraft. She recently… Continue reading Business Card Draft
Competitive Analysis
Craft by Kraft differs greatly from its competitors, the only thing they share in common is the use of Etsy to sell their product to the mass media. Craft by Kraft’s product, price and uniqueness are all variables that the jewelry line does not share with its competitors. The competitors limit their products to either personalized… Continue reading Competitive Analysis
Creative Ideas
When I first found out we were going to be designing business cards my mind immediately began racing. Before I chose to be a PR major, I was interested in pursuing a degree in graphic design. However, I knew I was the worst when it came to technology so I’m happy to be pursuing a PR… Continue reading Creative Ideas
Craft By Kraft
Craft by Kraft is a hand made jewelry line created by the talented Maxine Kraft. Located in Austin, Texas, Craft by Kraft was created in 2015 while Kraft was a sophomore at the University of Austin. Frustrated with paying for over priced accessories on a college budget, Kraft decided to create her on jewelry that reflected… Continue reading Craft By Kraft
My first experience with Photoshop and InDesign
This weeks main focus was to get us familiar with Photoshop and InDesign. At first I was terrified. I am the worst when it comes to technology so I knew it would be challenging and I would be getting very little sleep this week. I was right, but somehow I made it through it. Watching the… Continue reading My first experience with Photoshop and InDesign
Design Blitz
Color After watching the Graphic Design tutorial I have a better understanding of why organizations tend to use certain colors in their designs over others. Above is the yellow McDonald’s logo. Yellow is a warm color that is intended to stimulate the mental process and the nervous system, activate memory, and is considered the happiest color… Continue reading Design Blitz
