This week was really busy! We were asked to design a direct mailer for OU Requirement Services. Before we could do that we had to research and identify a stakeholder and complete a segmenting stakeholder matrix. My stakeholder for the first mailer was prospective students who had someone in their family who graduated from OU.… Continue reading
Posts By: The Bradley Blog
To the Girl with the Strong OU Legacy
The first task is to find and identify a stakeholder for OU Recruitment Services to send a direct mailer to. This was pretty easy for me because I largely based this stakeholder off of my own experiences when I was applying for colleges. Stakeholder: North American females, 17-19 years old incoming freshman urban average family… Continue reading To the Girl with the Strong OU Legacy
Time to exhale a sigh of relief
First things first. It feels sooo good to finish my first design project! I honestly didn’t think I had this in me but man was I wrong. I have to say I feel pretty dang proud of myself right now for sticking out these last two weeks and turning in my final product. 1. What… Continue reading Time to exhale a sigh of relief
The Earth Rebirth Letterhead
This week I was asked to design a letterhead to correspond with the business card for Earth Rebirth I started last week. I thought the letterhead was a lot easier to design than the business card. Even still, I had trouble with this assignment. I found that since I wasn’t really satisfied with my business card… Continue reading The Earth Rebirth Letterhead
Earth Rebirth’s Communication Strategy
Fair warning to everyone out there it’s about to get really messy. You have been warned. Visuals: lots and lots of graphics not so much text. text is boring and uninspiring. minimal design. monochromatic colors with the occasional pop of color. probably green because green = the environment Typesetting: delicate, cursive fonts that spark a… Continue reading Earth Rebirth’s Communication Strategy
One business card design down…a lot more to go.
This week we were asked to start designing a rough draft of a business card on InDesign. For me this was a really daunting request. My experiences with InDesign are pretty minimal. I know how to do the basics but defiantly not design an entire business card on my own. However, I went into the week… Continue reading One business card design down…a lot more to go.
Earth Rebirth: Competitor Analysis
Sustainability is Earth Rebirth’s middle name. That is if an organization could have a middle name. Everything the organization does revolves around promoting sustainability in the community. From the weekly music concerts, repurposed garden workshops and open-panel discussions on hot-button issues like solar energy in the state. No other competitors can offer the drive and… Continue reading Earth Rebirth: Competitor Analysis
Why Earth Rebirth is important. And many more thoughts.
Earth Rebirth is a small environmental nonprofit right here in Norman. Andrew Sartain, the founder and president of Earth Rebirth founded this organization his senior year of college at OU. Earth Rebirth’s mission is fairly simple but also at the same time really complicated. The mission statement is as follows: to educate and empower individuals… Continue reading Why Earth Rebirth is important. And many more thoughts.
So now that’s over…
This week was design boot camp for me. As part of boot camp, I had to watch about 4 hours of Lynda.com tutorial videos on the inn’s and out’s of Photoshop and InDesign and do the corresponding exercises; identify different sections of a newspaper including the headline, masterhead and jumpline and finally design my own… Continue reading So now that’s over…
Typography
Typography is a critical component of any amazing design. Your font choices can either make or break your design, which is a pretty nerve-wracking thought. So for this assignment I’ve put my typography skills to the test by playing three games: Shoot the Sherif, Type War and Type Connection. Shoot the Sherif So the breakdown… Continue reading Typography
