First Direct Mailer

Posted by & filed under Reflection.

This week I discovered that Photoshop is no easier to work than Indesign. Just as I started to figure out Indesign, I had to figure out something mostly new. We started our direct mailers this week, and I thought I had a pretty good idea of what I wanted. However, it seemed impossible to get […]

Stakeholder

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For my stakeholder, I have decided to choose prospective transfer students. These are students that have no yet chosen OU, but are looking to transfer schools. They may have applied to OU already or have not yet, but qualify to. These students will be freshman, sophomores, or juniors in college. They will be students attending […]

Reflection: First Design Project

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I have a lot to reflect on now that we have finally submitted our first design project. At the end of the day, I feel I learned something that I would have had no idea how to do prior to this class and the project. Creating a business card and letterhead made me very nervous […]

Letterhead Reflection

Posted by & filed under Letterhead draft, Reflection.

This week, we began work on our letterhead. I ran into some big problems this week. Rather, I ran into one big problem. My InDesign was simply not working. Every time I tried to open it, it said it “has stopped working” and would crash. I spent probably four hours this week simply trying to […]

Business Card Reflection

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This week, we were asked to pick a company and start making a business card. I chose Coca-Cola Company because it’s my favorite brand and I thought it would be fun to work on. I was nervous to start this because I found the typesetting assignment to be pretty difficult, but starting this project was […]

Business Card Ideas

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I think it’s important to include two things on the business card for Coca-Cola: their logo and their slogan. This makes the card instantly recognizable while also communicating their message through their slogan. The card needs to be type driven. Colors will be important, but overall the message should be communicated through words, however brief […]

Competitor Analysis

Posted by & filed under Research.

Coca-Cola differs from PepsiCo because it encourages having fun and being positive. It does more than just make great products but also says that the product will make the consumer happy, more creative, and have more fun. PepsiCo’s mission is more focused on the taste of their products and how they also offer healthy options. […]

Coca-Cola Research

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I decided to choose the large company of Coca-Cola for my organization because they are one of my all time favorite brands and because I thought it would be something fun to do even though it’s totally unrealistic. Coca-Cola is a company that produces several different types of sodas and drinks. Per their website, their […]

Reflection

Posted by & filed under Reflection.

Well this week proved to be a bit tougher than I anticipated. I already thought it was going to be hard, but it turns out that InDesign is no joke. I enjoyed watching the videos and I liked the mark up assignment, but the typesetting assignment was pretty difficult for me. It said that the […]