This week was very fun for me! This week we were asked to pick a stakeholder and then make a direct mailer for this stakeholder. When asked of this, I was really pumped. It was exciting getting to decide what kind of stakeholders to choose. I brainstormed for quite some time until I realized why not choose exactly what I was! An out of state girl who was between the ages 17-19. This is a very tricky…
Posts By: Vaughan’s Blog
Brainstorming My Stakeholder
When I have been brainstorming my stakeholder, the question that came to mind was “who do I want to target?” I could easily target girls, ages 18-23 for sorority recruitment. I could also easily target students who have the scores, but just need that extra push to apply. Both places I have been in, sorority and applying, and both messages drew me into OU. I believe for my stakeholder, I want to target: Out of State Boys and Girls 17-19…
What a Week for Unit 2.3!
(My Business Card) (My letterhead) What a week it has been! An exciting week at that. Our main job for this unit was to finish up our business cards and letterheads. I must say I am very proud of what I have accomplished. I worked long hours to get to where I am now and I am extremely content with how far I have come, especially with this program. When we were told that we had to finish…
A Week in Review: Unit 2.2 Reflection Post
This week was a very great week. We were asked to now start on our letterheads. These letterheads were to correspond with our business cards, since the two go hand-in-hand. Since I am still working with the whole InDesign program, I was excited to tackle this assignment. Once I got the document up and running, I was thrilled that the process was actually alot better. It was quite simple, once the logo and contact information was placed. I felt relieved…
JDRF Communications Strategy
For the business card, I think it is super important to make it pop. To really catch the eyes of those who view it. I also think it is important for the message of the organization to be present, for instance their slogan. Visual language: centered on Juvenile Diabetes Research Foundation (JDRF) campaigns, Type 1 to Type None. *Must be cheerful and happy, giving the viewer a taste of the organization. The main concern of JDRF is to find a…
Business Card Reflection
For this assignment we were asked to create and start our business card. I really enjoyed this assignment because I have been interested in making a business card for myself for some time, but never knew how. I spent a few hours just messing around with the design, where the logo should go, what kinds of fonts, etc. While it is still in the works, I really am proud of what I have come up with thus far. When we…
Competitor Analysis
Juvenile Diabetes Research Foundation (JDRF) does not necessarily have a competitor because it has the same goal as American Diabetes Association, which is to find a cure for diabetes, more specifically Type 1. Although, in terms of comparing JDRF to American Diabetes Association, the looks are very different. JDRF has revamped their image over the years and their new slogan is “Turn Type 1 into Type None”, which is a catchy term. Most of their campaigns are centered around this….
My Organization: Juvenile Diabetes Research Foundation
For my organization, I decided to choose one that is very close to my heart. Some members of my family have Type 1 diabetes, so it has been a reoccurring theme in my life. I have participated in many Juvenile Diabetes Research Foundation(JDRF) walks, fundraisers, and galas. The mission of JDRF is to find a cure for Type 1 diabetes. They wish to accelerate life-changing breakthroughs to cure, prevent and treat Type 1 diabetes. Their job is to fund research to end the…
This Week’s Reflection
This week was such an informative week! We were asked to watch numerous videos on Photoshop and InDesign. The videos were step by step which helped tremendously. Right off the bat I felt extremely comfortable. Everything was right in front of me, the videos helped me understand exactly what needed to be done, and I had the goals in mind. Although, when I started working through the actual Typesetting assignment, I began to get nervous. While I understood what I…
Design Blitz
Our task for this assignment was to take pictures of images that we see throughout our days. I found many flyers around campus with color, typography, symbols, message, and use of space. Here is what I found: Color: Color is the property that is obtained by an object, where different sensations are produced on the eye. In my opinion, I think that if one is advertising a product or an event, a good choice of color will help make that effective….
