The final draft of my business card is above (I know its small, but didn’t know how to make it bigger without it turning out blurry). I didn’t attach my letterhead because it isn’t as fun looking. I actually am pretty happy with how this turned out. I took the suggestions given to me and… Continue reading The finished product![]()
Posts By: shyannhester
Media Pitches and Advisories
For this lesson, we were asked to write two media pitches and two media advisories. They are pretty painless since they are meant to be short and to the point for a journalist. However, I feel like my organization could be improved for both. As with the Press Releases, I have a hard time figuring… Continue reading Media Pitches and Advisories![]()
Persona
This is the link to my Outback Steakhouse Persona. See which one you fit in!
persona-1-1
News Release galore
For this assignment, we were asked to write two different news releases based on Tipton Children’s Home. It took me awhile to get started on this because, even though I feel like I should be able to write a news release in my sleep, I really have difficulty with it. I read all of the… Continue reading News Release galore![]()
Getting better..possibly..
For this assignment, we were asked to make a letterhead that is on brand with the business card that we made. I was happy with how this turned out because letterheads don’t have to be very intricate with the designing. However, it isn’t perfect and could probably have used some more creativity to it. I… Continue reading Getting better..possibly..![]()
Outback Steakhouse Research
According to their website, Outback Steakhouse was originally established in 1988 by four friends who had a dream of opening and owning their own restaurant. They envisioned a casual atmosphere, with quality food and top of the line service. To stand out, the chose to have an Australian themed restaurant and those accents still shine… Continue reading Outback Steakhouse Research![]()
The struggle bus first design..
So here it is. The front and back of my business card. It’s kind of hard to see which is which since it’s on a white card but I’m obviously terrible with design and couldn’t figure out how to put like a black border outline or something. This assignment, we were asked to make… Continue reading The struggle bus first design..![]()
Outback Communications Strategy
For my communications strategy for Outback Steakhouse I have imagined to keep pushing the Australian feel. However, Outback has just changed their menu and completely changed all seasoning recipes for all of their meats to have more bold and crave-able menu items. Outback needs to make their customers aware of this and really hit this… Continue reading Outback Communications Strategy![]()
Competitor Analysis
My company is Outback Steakhouse and one of its biggest competitors is SaltGrass Steakhouse. Although Saltgrass has more creative options such as intricate toppings for their protein; Outback’s flavors are bold and flavorful, not needing all of those other ingredients. Outback also differs from SaltGrass in that they are based out of Australia, and have… Continue reading Competitor Analysis![]()
Social Media Psyche
Shyann Hester Social Media Psyche Name: Meredith Grey Profile and Cover Photos: Basic Information: Network: Facebook Relationship Status: Widowed Personal Information: Activities: Surgery, spending time with her kids, researching new medical discoveries Favorite Music: Duran Duran, The Go Go’s Favorite Movies: I don’t have time to watch movies.. Favorite Quotations: “whatever” Location: Grey… Continue reading Social Media Psyche![]()