For unit 3.1, we are designing a direct mailer for OU Recruitment Services. Being interested in working for recruitment services at a university, I am excited to tackle this project! My first direct mailer will have the target stakeholder of: Incoming, North American freshman females Ages 17-19 Journalism & Mass Communications (PR, Ad, Broadcast, Print, Creative […]
Monthly Archives: October 2016
Stakeholder
For my stakeholder, I have decided to choose prospective transfer students. These are students that have no yet chosen OU, but are looking to transfer schools. They may have applied to OU already or have not yet, but qualify to. These students will be freshman, sophomores, or juniors in college. They will be students attending […]
Stakeholder
My targeted stakeholder will be an athlete transferring from a junior college because of an injury that ended his career in sports. He is 19 years of age, attended high school and grew up in an urban area. His parents’ household income is around $90,000 and both attended college and graduated. He kept a 4.0 […]
Stakeholder
During this section, we are given the opportunity to craft a direct mailer towards specific stakeholders…
Stakeholder
The first stakeholder will be a prospective student. ACT composite score is 26. The student is aged between 17 and 19. The student is a female who has already been accepted into OU. The family’s household income is $50,000. Parents are alumni and have attended numerous sporting events. Public Relations major. Messages that could be … Continue reading Stakeholder →
first big project completed
This project was very detailed and in-depth. We didn’t just make a business card and letterhead out of nothing. We researched and learned about our company and what they were about. We went deeper than just what they sell. We learned about what their values are and what they stand for. By researching, we were […]
Tag my blog post “Reflection”?
First of all, this is the first time I have read the instructions as TAG my blog post reflection instead of TITLE my blog post reflection. Now I’m not sure if all of the posts before should have had different titles that would have made you want to engage with the post or if this is the […]
Pretty Great is Better Than Perfect
This week was THE week. The week we finally turn in our Letterheads and Business card designs. Perfect. Final. Complete. I was intimidated by this because that’s exactly how I built it up in my head. Everything had to be perfect because this was the final draft. This was it. As a result of that… Continue reading Pretty Great is Better Than Perfect
Designing for my dream job
This design process was really fun! I enjoyed getting to pick my own client because it made the work easier. Making a letterhead and business card for The OKC Thunder was actually fun for me because I want to work for them one day. At first, I didn’t respond well and I didn’t think I […]
Keep Exploring: Business Card and Letterhead Complete!
First of all, huzzah!!! We did it! First assignment is in the books and I feel really confident about it. Is it perfect, far from it, but it’s something that I like which is really good for me. A little explanation of some adjustments I have made to clarify the branding of this campaign and … Continue reading Keep Exploring: Business Card and Letterhead Complete! →
