Stakeholder: Female (17-19 years old), accepted into OU, from a rural town, excellent student, parents are alumni Potential messages that would reach the stakeholder: students have a strong community bond it matters where you get your degree stories from students about how much they love the University of Oklahoma It’s not only about receiving a […]
Monthly Archives: October 2016
Defining my Stakeholders
First things first, it is necessary that we define a stakeholder that we will be sending our direct mailer to. The first stakeholder that I am going to target is high school females 14-16 years old who are interested in playing soccer at a D1 college (OU). We will need to convince these girls that … Continue reading Defining my Stakeholders →
Stakholders: Who should we target?
We need to find and define a stakeholder of whom to target our direct mailer towards. The first is: High school seniors (17-18 yo) who are interested in playing football at the University of Oklahoma and have already been accepted to the school. In order to convince students to want to play for OU, I […]
Direct Mailer #1 Reflection
It’s been a busy and time-consuming week in PR pubs! This week we were asked to pick out our first stakeholders, complete a stakeholders matrix chart and design a direct mailer for our targeted audience. I decided that my first stakeholder would be North American females who have already been accepted into OU, are the […]
Reflection
Although this introduction chapter to part three contained more work than the average week, I felt…
Doing my Sooner Duty
This assignment is going to be really cool!! I love the idea of making something for OU recruitment. Targeting at people who could help make OU an even better place than it already is, is an awesome feeling. While I’m not as comfortable with Photoshop as this gymnast is on a balance beam, I … Continue reading Doing my Sooner Duty
Stakeholder
For this section, we are to begin drafting our direct mailers for OU Recruitment Services. We are to make two direct mailers, but before we can even being to think about that, we need to figure out who we are going to target with our message. I’ve decided, that my stakeholder is going to be…
To the Kid with the Alumni Parents
The first demographic I will be targeting will be a potential student with parents whom attended OU. This will target both the potential student gearing up to apply for colleges and the parents whom could be potentially paying for the student’s education. This demographic is toward 16-18 year old high school students whose parents make … Continue reading To the Kid with the Alumni Parents
Direct Mailer: Stakeholder Evaluation
For my direct mailer, I am going to be targeting National Merit Scholars from every part of the United States. This means that my audience is 17-18 year old male/female high school students, preferably seniors or anyone that is about to apply for/begin college, that are undecided and that have National Merit qualification. These stakeholders … Continue reading Direct Mailer: Stakeholder Evaluation →
Brainstorming My Stakeholder
When I have been brainstorming my stakeholder, the question that came to mind was “who do I want to target?” I could easily target girls, ages 18-23 for sorority recruitment. I could also easily target students who have the scores, but just need that extra push to apply. Both places I have been in, sorority and applying, and both messages drew me into OU. I believe for my stakeholder, I want to target: Out of State Boys and Girls 17-19…
