This week was rough for me. We were asked to create a direct mail letter for OU career services directed towards prospective students. Th student could range from a high school senior, to a student interested in the MBA program, or females interested in recruitment. It was all our choice. I chose to stick with… Continue reading Reflection: Direct Mail
Monthly Archives: October 2016
First Direct Mail Stakeholder
For my first stakeholder I have chosen to stick with the prospective high school junior or senior, either about o graduate high school or starting to look into potential universities. My main goal is to attract these students into attending the University of Oklahoma and to apply before the deadline. After much thought, I have… Continue reading First Direct Mail Stakeholder
Reflection 3.1
This week was similar to past weeks in the way that we were asked to work on an assignment and write a blog post or two. The difference was that this time the assignment was in Photoshop and for the first time we had a discussion over chapter one. We also had to make an […]
Unit 3.1 Reflection
This week, we began work on our Direct Mailers in Photoshop. Allow me to cut to the chase. Photoshop. Stresses. Me. Out. It feels like it was so long ago that we began looking at the basics of Photoshop. As a matter of fact, I’m sure that was in another lifetime. I say that because…
Reflection
This week we were asked to do a couple of different things! We started a new design project using photoshop (both exciting and intimidating, I know)! In order to create this design in photoshop we had to do a little bit of research. This research included identifying stakeholders for OU Recruitment Services. In order to […]
Photoshop is very different from InDesign
This week we were asked to define a target stakeholder for OU recruitment services to send a direct mailer to. Once we brainstormed our target stakeholders we had to create a very in depth analysis which ended up being very tedious but the end result yielded a very helpful guide to creating the perfect marketing… Continue reading Photoshop is very different from InDesign
Defining my Stakeholder
For my stakeholder, I have chosen college seniors in the U.S., ages 21-25, with a GPA of 3.0 or higher. This target stakeholder will ideally be young adults who are trying to decide on their next step in life. They may be considering grad school, and if that is the case, then I want to… Continue reading Defining my Stakeholder
Reflection 3.1
This week we were asked to create a direct mailer for OU recruitment services. I hadn’t used photoshop in a while so when I opened it I felt like all my knowledge was all gone. I’m not going to lie I spent way too much time figuring out how to do certain things rather than […]
Direct Mailer Reflection: Phase 1
This week, I was challenged with creating a direct mailer for OU recruitment services. However, multiple aspects of this assignment proved more difficult than I expected. To start, we had to define our stakeholder and create a matrix going through various aspects of their lives and who other stakeholders may be. I found this challenging […]
Direct Mailers Part 1
This week we were asked to begin creating direct mailers for OU Recruitment services. With that also came the task of identifying our first stakeholder for the direct mailer itself. First off I must say that I had no idea what a direct mailer was and had to google around for a while until I…
