The second stakeholder for the direct mailer assignment is: OU alumni that are parents of high school students who are accepted into OU This is the second stakeholder because they may play a role in the decision-making process of the high school student. Some of the targeting messages could include mentioning what the University of […]
Monthly Archives: October 2016
Reflection 3.2
This week, we were asked to do the same thing as last week, minus the stakeholder matrix. After realizing that I wouldn’t even be able to mail mine from last week, I decided it was time to get down to business. I played around with Photoshop A LOT. I had somewhat of an idea in … Continue reading Reflection 3.2 →
Stakeholder round 2
After brainstorming, I decided that my stakeholder would be a female, senior in high school, unsure of what she wants to major in, and searching for a school with a large Greek life. Now, I do not plan on making this a “Panhellenic” flier but rather one that university sends out that advertises not only … Continue reading Stakeholder round 2 →
Stakeholder
My stakeholder for this assignment will be parents of my previous stakeholder. They are between 40 and 50 years of age, living in a rural area. Both parents are alumni of the University of Oklahoma and consistently donate to the school and regularly attend sporting events. I chose parents of the stakeholder because they will […]
Stakeholder, Take Two
For this section, we are to continue to work on a second direct mailer. Just like the first one, we are to figure out who we want our stakeholders to be, who we want to target with our message. If you recall, I noted in the first post that I was going for transfer students…
Direct Mailer Stakeholder
For my second stakeholder, I decided to target the parents of the high school seniors I designed for last week. This group needs to be assured that their child would be receiving an elite education and would have a positive environment where they could learn and grow. The parents need to know that choosing OU […]
Reflection
This week in PR Publications we began our second round of direct mailer designs. By far…
Unit 3.2 Reflection
1. How has your first stakeholder help define your second stakeholder? My first stakeholder, female high school soccer players, helped me define my second stakeholder, parents of female high school soccer players, because parents have a big influence on their children. While the choice of where to attend college is ultimately left up to the … Continue reading Unit 3.2 Reflection →
Brainstorming My Second Stakeholder
I have really enjoyed this assignment! It has been fun brainstorming different types of audiences to try to persuade. My first stakeholder, 17-19 year old out of state kids is one that I am going to change up a bit. I want to define more 17-19 year old girls, who are out of state, who also have a parent or relative who is an alumni. This being said, I want to make my second stakeholder a parent that went to…
Defining Second Stakeholder
For my second direct mailer I am going to be targeting the parents of female, high school soccer players. These will be very important as I need to sway this stakeholder towards OU because they have a huge influence on high school soccer players, my first stakeholder. I want to talk about our program and its … Continue reading Defining Second Stakeholder →
