For my second stakeholder, I have chosen a girl who is between the ages of 17-19. She is friends with my other stakeholder, so she also is from an urban area in Texas. Her family’s household income is also around $120,000. She got a 25 on her ACT and had a 3.4. She has grown […]
Monthly Archives: October 2016
Second Direct Mailer stakeholder
For my second direct mailer I want to continue the OU Legacy idea and target parents of prospective students. One or both parents graduated from OU and want their child to continue the legacy here at OU. The parents are highly influential and their opinions matter to the student. The parent or parents had an… Continue reading Second Direct Mailer stakeholder
Direct Mailer #2 Reflection
Another busy week in PR Pubs as we moved on to our second stakeholder. For my second stakeholder, I decided to target high school juniors and seniors from Oklahoma/Texas, who have been accepted into OU and have parents who are OU alumni. For my first direct mailer, my first draft hasn’t changed due to working on my […]
A Week Reflection
First Direct mailer Second Direct mailer Above are what I have been working on these past few weeks! While I haven’t made many changes yet to my first direct mailer, I plan to this next week. I am quite proud of how my second direct mailer, directed to a parent who is an alumni, with a daughter going to college. My first stakeholder helped define my second because it is a family matter. My first stakeholder is an out of…
Reflection: Second Direct Mailer
Using the feedback from last week, I feel like I had a slightly better grasp on the second direct mailer assignment. I still don’t feel like I know fully how it should be looking, but I think that after the feedback from this direct mailer I should be able to come up with some good […]
Direct Mailer Reflection: The Editing Continues
My first stakeholder is high school seniors eligible for the OU honors program. I am targeting this group to try to get them to apply to OU. This relates to my second stakeholder: the parents of the first stakeholder. I decided to target the parents because I know how influential a parent’s opinion can be […]
Reflection
This past week we were asked to write a Position Paper. This was a little hard for me at first. I honestly did dread this at first and took me a little to get started. It felt mundane when I started to write the introduction. Then I started to write the counterargument. It started to … Continue reading Reflection →
Reflection
This past week we were asked to make a second Direct Mailer for our second stakeholder. I decided for my second stakeholder to be a relative that is an alumni. My design has changed a lot. I sort of started over because this past week I got more used to Photoshop. I am happier with … Continue reading Reflection →
Defining my Second Stakeholder
For my second stakeholder I have chosen to create a direct mailer for high school senior girls interested in going through recruitment at the University of Oklahoma. I probably should have created this direct mailer for parents, alumni, a friend of a stakeholder, or any one who might have an influence on my first stakeholder,… Continue reading Defining my Second Stakeholder
Direct Mailer Reflection
This week, I was able to apply my new knowledge of Photoshop to our second direct mailer! We were asked to create another direct mailer that would be relevant to our previous stakeholder. I chose to target the parents of a prospective Sooner because I felt that this would be most effective in terms of […]
