Posts Categorized: Reflection

First Direct mailer Second Direct mailer Above are what I have been working on these past few weeks! While I haven’t made many changes yet to my first direct mailer, I plan to this next week. I am quite proud of how my second direct mailer, directed to a parent who is an alumni, with a daughter going to college. My first stakeholder helped define my second because it is a family matter. My first stakeholder is an out of…

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Using the feedback from last week, I feel like I had a slightly better grasp on the second direct mailer assignment. I still don’t feel like I know fully how it should be looking, but I think that after the feedback from this direct mailer I should be able to come up with some good […]

1. How has your first stakeholder help define your second stakeholder? My first stakeholder, female high school soccer players, helped me define my second stakeholder, parents of female high school soccer players, because parents have a big influence on their children. While the choice of where to attend college is ultimately left up to the … Continue reading Unit 3.2 Reflection →

This week was rough for me. We were asked to create a direct mail letter for OU career services directed towards prospective students. Th student could range from a high school senior, to a student interested in the MBA program, or females interested in recruitment. It was all our choice. I chose to stick with… Continue reading Reflection: Direct Mail

This week we were asked to define a target stakeholder for OU recruitment services to send a direct mailer to. Once we brainstormed our target stakeholders we had to create a very in depth analysis which ended up being very tedious but the end result yielded a very helpful guide to creating the perfect marketing… Continue reading Photoshop is very different from InDesign

This week we were asked to begin creating direct mailers for OU Recruitment services. With that also came the task of identifying our first stakeholder for the direct mailer itself. First off I must say that I had no idea what a direct mailer was and had to google around for a while until I…

This week was really busy! We were asked to design a direct mailer for OU Requirement Services. Before we could do that we had to research and identify a stakeholder and complete a segmenting stakeholder matrix. My stakeholder for the first mailer was prospective students who had someone in their family who graduated from OU.… Continue reading

This week, we had to break away from the comfort of InDesign and focus all our attention on Photoshop. We were asked to create a direct mailer on behalf of the recruitment office at the University of Oklahoma which would be sent out to prospective students. In order to complete this assignment, we had to […]