This week I was asked to analyze a specific stakeholder and create a message to share with them via a direct mailing piece. I was to use photoshop and incorporate the various elements shared with me via dropbox. At first, I was a little scatter brained. I knew the demographic that I wanted to reach, […]
Monthly Archives: March 2017
Reflection 3.1 – Share More Than Just DNA
Throughout this unit we worked on identifying stakeholders and how to best tailor our endeavors to attract and persuade those identified. We produced direct mailers for the University of Oklahoma’s Office of Admissions and Recruitment (see below) for the stakeholder we chose to identify. When completing this project I felt challenged. I have never worked … Continue reading Reflection 3.1 – Share More Than Just DNA →
Reflection Over Stakeholders
I thought that identifying my primary stakeholder was pretty easy. I wanted to focus on getting women into the NFL fan bases. I know that some NFL teams have a larger female fan base, but I also have researched that women’s NFL involvement is dwindling. That’s due to several factors, but I thought that would …
Recruiting stakeholders
The first stakeholder I’d like to target for OU Recruiting Services is transfer students, particularly those from smaller schools in…
Tappin’ out..
Oh man where do I begin. So the first couple of assignments (the matrix, picking out stakeholders, etc. ) were okay, a little time consuming but not too bad. I had some trouble figuring out if I was dong it right but I made it. Then came photoshop..Let me just say I felt like a… Continue reading Tappin’ out..
Working With Direct Mailers
This week in PR Publications, we were asked to start work on one of two direct mailers. This was pretty difficult for me. I have a hard time coming up with great design ideas. Whatever ideas I do have, I am able to get on to paper, but I am so far not satisfied with [Continue]
Unit 3.1 Reflection Post
This week we learned how to define stakeholders and were asked to compose a direct mailer. It was interesting learning about how to define a stakeholder, and how to get your message through to them. I responded well to designing my first direct mailer, because it was interesting seeing different examples and incorporating different ideas … Continue reading “Unit 3.1 Reflection Post”
Trial and error times 9000.
Okay. Photoshop is HANDS DOWN way more difficult than In Design. It’s been a long time since we watched the tutorials, but I can safely say I only remember how to do random things and definitely not the things I desperately need to know, like how to use layers and smart objects. I had no […]
First Stakeholder
Description: Out of state (Oklahoma) students, high school juniors and seniors, w/accepted SAT/ACT scores who have shown interest in OU or have already been accepted and are making a decision As someone who came to OU from a far away state (Arizona) I think it is really important to target out of state students […]
Stakeholder
For one of this week’s assignments we were tasked with identifying stakeholders in order to send out the most effective direct mailers. Our client is the Office of Admissions & Recruitment here at OU. From the lesson, we gained knowledge as to how to best identify stakeholders for endeavors, the more specific the better. For … Continue reading Stakeholder →
