For Ou recruitment services I have chosen to focus on prospective transfer students. Their demographic would be 18-22 year old’s currently enrolled in another college in OK. I want to focus on students who are enrolled in other schools in Oklahoma rather than out of state. Picture retrieved from here
Monthly Archives: March 2017
Backgrounders and Fact Sheets
This lesson, we were asked to learn about and then write our own backgrounder and fact sheet. I have no experience with either of these so far, so spent a lot of time researching and going over the components of how to write each. The fact sheet was fairly easy as far as content, however… Continue reading Backgrounders and Fact Sheets
Defining Stakeholders
This week, we are learning how important targeting stakeholders is in Public Relations. There are a variety of stakeholders that one could target for a college recruitment services office. With that being said, I have narrowed it down to a couple of stakeholders that will be appropriate for OU Recruitment Services. The first one is … Continue reading “Defining Stakeholders”
Unit 3.1 Reflection
1. What were you asked to do? In this unit, we were asked to create a direct mailer and read a chapter on designing for emotion. 2. How did you respond to what you were asked to do? In the beginning, I was nervous to use photoshop because I felt like I was just getting …
Stakeholder
My target stakeholder for the NFL would be women spectators because women have the potential to grow NFL viewership by the increasing numbers of NFL participation. Many women are die-hard fans and several teams in the league have seen an increase in their women fan base. My target stakeholder’s persona is: Active North American women …
Unit 3.1 Reflection
In this unit, I was asked to create a segmenting matrix, direct, mailer and reflect on the reading about designing … More
New project, new stakeholder.
For my second design project, I will come up with direct mailers for OU’s Admissions and Recruitment team. I have to first define a stakeholder to which I will address my direct mailers. After thinking about it for a little bit and probably also based on my personal background, I decided to go with […]
Unit 3.3 Reflection
For this unit, I was asked to write samples of a fact sheet and a backgrounder. Before these assignments, I … More
Stakeholder #2!!
Define #2 Stakeholder: Recent college graduate of OU 21-25 years of age, completed Bachelors degree from OU Encourage recent OU grads to continue at OU by going to grad school Emphasize benefits and resources “Apply to grad school here at OU” All the messages aimed toward this audience will encourage those who are currently OU … Continue reading Stakeholder #2!!
Finding Your Stakeholder
In PR Publications, we are learning about stakeholders, and how to define them. For our project during this section, we are going to be writing as the OU Recruitment Services. To start off our work, we need to define a stakeholder. The obvious choice is a prospective student. I want to focus on prospective concurrent students, [Continue]
