Okay. Photoshop is HANDS DOWN way more difficult than In Design. It’s been a long time since we watched the tutorials, but I can safely say I only remember how to do random things and definitely not the things I desperately need to know, like how to use layers and smart objects. I had no […]
Posts Categorized: PR Pubs
New project, new stakeholder.
For my second design project, I will come up with direct mailers for OU’s Admissions and Recruitment team. I have to first define a stakeholder to which I will address my direct mailers. After thinking about it for a little bit and probably also based on my personal background, I decided to go with […]
First design project – finito!
At the end of unit 2.3. of my PR Pubs class, I can actually present my first piece! It feels so good to press the submit button on my first design assignment – my letterhead and business card. I took you guys along on the journey of designing a concept and then the actual documents […]
Learning by (re)doing.
It is the end of unit 2.2. in my PR Publications class and I’m feeling more euphoric than I would have ever guessed. This week we didn’t have a big work load in terms of learning new material, because it was all about critiquing others and continuing to work on our business card and letterhead. […]
Communications Strategy – SAP
This blog post it going to be my doodle page for how I envision SAP’s next communication’s strategy, so please bear with me. I’d love to stick with the colors SAP already uses: It’s that really warm, egg-yolk/plum/sun flower yellow, contrasted with either black or white. (edit: still can’t find the right name for it. […]
The Fight For The Top In Software Tech – SAP
While undoubtetly the No. 1 in Europe, SAP has tough competition especially in the North American market. Microsoft, Oracle and IBM are probably the company’s strongest competitors , but there is also some influence from companies like Hewlett-Packard, Adobe Systems, Bechtle and PSI, who are less focused on business software and more on hardware development. […]
Design Blitz
On a university campus you run into a million examples of how design is used to convey messages, attract attention or simple please the eye. For this assignment I looked into multiple ways, color, typography, balance, contrast and other kind of concepts were used. Color/Contrast/Proportion: When I tried to think of the most colorful places […]
Reflecting On My First Steps In (In)Design
In my first week in PR Publications I learned the basics in typography, composition and format of different types of creative publications. The typography games I played helped me gain a much better overview of how many fonts are out there and how they go together when I want to combine a couple of them. We […]
Fun with Fonts
I chose to play three typography games to practice my font-choosing skillz. 1) Type War: I think I literally always choose in between five fonts for all of my assignments. When I find one that I like, I usually stick with it. Type War makes you pick the right one out of two, sometimes very similar fonts. […]
Professional Portrait
I came to OU in the fall of 2013 thinking I was going to graduate with a broadcast journalism degree and take Samantha Ponder’s spot on ESPN’s College GameDay. I thought wrong. After being exposed to sports PR in the OU Athletics Communications department and now the Oklahoma City Thunder, I decided I would stick […]
