Lesson 3.2 – Direct Mailer Design

Quiz Due Date: Wed. March 23, 2016 at noon
Lesson 3.2 is a continuation of Lesson 3.1. This means that by now you have completed:

  • One completed segmentation matrix
  • A draft of a direct mailer for a stakeholder

This week’s lesson will involve designing a second direct mailer to a separate stakeholder.

Assignments for Lesson 3.2:
1. Define a second stakeholder (Blog post required)
2. Complete the Segmenting Stakeholders Matrix (OPTIONAL)
3. Draft your second direct mailer
4. Read Chapter 2 of Designing for Emotion and write a blog post.
5. Write a reflection post.
6. Take the quiz.