Define #2 Stakeholder: Recent college graduate of OU 21-25 years of age, completed Bachelors degree from OU Encourage recent OU grads to continue at OU by going to grad school Emphasize benefits and resources “Apply to grad school here at OU” All the messages aimed toward this audience will encourage those who are currently OU … Continue reading Stakeholder #2!!
Posts By: emilyehuber
Another week, another challenge!
This week we were asked to think of a stakeholder or two for the OU Recruitment services and to make a blog post about. We were also asked to think about possible messages we could aim towards that audience and the call to action that the direct mailers will have. We were also asked to … Continue reading Another week, another challenge!
Potential Stakeholders for OU Recruitment Services
I have come up with two possible stakeholders to send direct mailers to. Direct Mailer 1 Stakeholder: Prospective high school student 17-19 years of age, ACT/SAT accepted scores For possible messages: point out the many aspects of OU- nice housing, scholarship, financial aid, sports, clubs/organizations, Greek life, etc. The main message/ call to action: “Come … Continue reading Potential Stakeholders for OU Recruitment Services
The past week working with InDesign…
This week we were asked to just continue working on our business cards and letterheads for the final draft. I responded to the assignments easily because they were not too difficult to complete; just editing here and there and adding and deleting. I went back to my comments I received on the peer reviews and … Continue reading The past week working with InDesign…
A Quick Glance At My Week…
This week we were asked to do peer reviews that were randomly assigned on three people. We evaluated their business card and gave feedback on it specifically commenting on alignment, color, contrast, typography and more. I responded to this with a little hesitation because I am not a big fan of evaluating someone else’s work … Continue reading A Quick Glance At My Week…
Still Not Quite There…
This week we were asked to pick a logo of a company, to make a competitor analysis over the same company, to create Pinterest boards for mood and inspiration, and to create a business card. I didn’t think most of the assignment would be hard or too difficult to complete because I have done competitor … Continue reading Still Not Quite There…
Competitor Analysis for Under Armour
I chose to compare Under Armour to its top competitor, which is Nike. After doing something research between the two I found out that the business model that both company operates from are very similar. They both design and sell sports clothing and equipment and they both use pro athletes to help promote their sales … Continue reading Competitor Analysis for Under Armour
Under Armour Communications Strategy
For Under Armour, I believe the company would be better set if there were a powerful amount of pictures driving the campaign. After all the company sells clothes, equipment, shoes and more so people want to see what they could potentially be buying. They don’t want a lot of text when they could see what … Continue reading Under Armour Communications Strategy
Under Armour FAQ’s
The overall mission of Under Armour is “to make all athletes better through passion, design and the relentless pursuit of innovation,” according to the Under Armour website. Under Armour sells everything from athletic clothing, to shoes, equipment, and more for women, men, and children. Some of the main competitors for Under Amour are Nike, Adidas, … Continue reading Under Armour FAQ’s
A Blitz of Design
I found this assignment very fun and interactive. The five different elements/principles of design that I chose are… Balance: This refers to the state of equilibrium in a photo, picture, advertisement, piece of art, etc. There are three main types of balance in design, which are symmetrical, asymmetrical and radial. The idea of balance that … Continue reading A Blitz of Design
