Posts By: Calvin Washington

For this section, we are to continue to work on a second direct mailer. Just like the first one, we are to figure out who we want our stakeholders to be, who we want to target with our message. If you recall, I noted in the first post that I was going for transfer students…

This week, we began work on our Direct Mailers in Photoshop. Allow me to cut to the chase. Photoshop. Stresses. Me. Out. It feels like it was so long ago that we began looking at the basics of Photoshop. As a matter of fact, I’m sure that was in another lifetime. I say that because…

For this section, we are to begin drafting our direct mailers for OU Recruitment Services. We are to make two direct mailers, but before we can even being to think about that, we need to figure out who we are going to target with our message. I’ve decided, that my stakeholder is going to be…

*Deep Breath* I’ll be brutally honest, I didn’t know if I was going to make it to this point or not. When we first started downloading Adobe Creative Suite, my actual reaction was And then when we got the business card and letterhead assignment back-to-back it turned into In short, I freaked out. After I…

This week, we were asked to make a letterhead that corresponds with the business card we made last week. My initial reaction to this assignment was: The reason I had that reaction is because I still feel as if my design skills leave a lot to be desired. I’ll never forget being forced to take…

This week, we were asked to do a lot. I thought last week was difficult work wise, but so far, this week takes the cake. We were asked to choose an organization and then do some research over it. We had to identify things such as their competitors, their mission and their core values. For…

For my communication strategy, I want to stick closely to those symbolic letters: ESPN. That’s what the logo is and as I’m thinking about my business card, that’s what I want the focus to be as well. The visuals will, without a doubt, be type driven. If I can figure out a way to incorporate…

ESPN differs from Fox Sports 1 in many ways. For example, ESPN has SportsCenter, Monday Night Football, 30 for 30 and the exclusive rights to the College Football Playoff. ESPN also creates sports personalities that people know and love. If I say “Lee Corso” to you, what’s the first thought that comes to mind? College…

The corporation that I chose to do this project over was ESPN. I chose ESPN for many reasons, but the main reason I chose ESPN was because I am such a big fan of everything that they do. From Sportscenter to First Take, what’s not love? While doing research over ESPN I found that: ESPNs…

I’m not even gonna lie right now, this week was the hardest yet. I was asked to familiarize myself with both Photoshop and InDesign. I started looking at these videos Sunday and promptly proceeded to log out. The speed with which Justin “walked” us through these videos was mind-blowing. After I gathered my thoughts, I…